Creativity—How Can I Get Some?

Creativity is the lifeblood of innovation and marketing, but where does it come from and how should a company nurture this elusive trait? How does one explore creativity on the job—and use it to one's advantage?

by Julia Hanna

Inventive, imaginative people are fun, cool, and can be one of a company's most valued assets, agreed panelists at the HBS Marketing Conference on April 9. But first things first: Know the customer, take care of retailers, and cover the fundamentals. Philip Evans (HBS MBA '78), a senior vice president at the Boston Consulting Group, moderated the discussion, opening with a simple question: How do you create creativity? >Link

Posted by Admin at May 2, 2005 01:03 PM