The Greening of the Creative Class?

In his research, Florida does not pay much attention to the environmental attitude of his creative class, other than lumping it into "lifestyle." But while reading an article in yesterday's Christian Science Monitor -- "In Portland, living the green American dream" -- it struck me that there seems to be significant overlap between the creative class professionals and the rapidly growing circle of people embracing green/sustainable design in their lives. People who seek out urban environments with a combination of diverse stimuli and dense connections increasingly also are the people looking for material surroundings with a combination of smart design and high efficiency. The creative class is taking on a distinctly Viridian shade of green. >Link

Posted by Admin at May 2, 2005 01:11 PM